This presentation includes examples of 16 programs' creative marketing materials. The Better Buildings Residential Network held a March Madness tournament to find the most creative residential energy efficiency messages during March Peer Exchange Calls. Sixteen marketing campaigns were featured in a bracket challenge on the calls, and participants made their picks. Residential Network member the Fuel Fund of Maryland was chosen as the winning message for its Watt Watchers campaign.
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This summary from a Better Buildings Residential Network peer exchange call focused on opportunities and challenges in the Southeast and holistic, whole house approaches for working in hot and humid climates.
This peer exchange call summary focused on best practices for building and maintaining a robust contractor network.
This summary from a Better Buildings Residential Network peer exchange call focused on approaches to generate demand for energy efficiency upgrades at multifamily buildings.
This summary from a Better Buildings Residential Network peer exchange call focused on combining solar and home performance energy efficiency.
This summary from a Better Buildings Residential Network peer exchange call focused on using social media for long-term branding and marketing.
Flier that summarizes energy efficiency financing offered by Xcel Energy's financing partners.
This peer exchange call summary focused on tracking and using data to support revenue streams.
Part III: Keeping it Going: Financing Options for your Clean Energy Programs
Partnering with Utilities Part 1 -- Successful Partnerships and Lessons from the Field
Marketing, Communication, and Outreach: Lessons Learned In and Outside Energy Efficiency
This webcast presents lessons learned in marketing, communication, and outreach, including lessons related to marketing plans.