This presentation includes examples of 16 programs' creative marketing materials. The Better Buildings Residential Network held a March Madness tournament to find the most creative residential energy efficiency messages during March Peer Exchange Calls. Sixteen marketing campaigns were featured in a bracket challenge on the calls, and participants made their picks. Residential Network member the Fuel Fund of Maryland was chosen as the winning message for its Watt Watchers campaign.
Showing results 1 - 12 of 12
This peer exchange call summary focused on best practices for building and maintaining a robust contractor network.
This case study discusses Denver Energy Challenge's adjustment from focusing on door-to-door outreach to an energy advisor model that allowed customers to receive one on one support throughout the home energy upgrade process.
This summary from a Better Buildings Residential Network peer exchange call focused on using social media for long-term branding and marketing.
Flier that summarizes energy efficiency financing offered by Xcel Energy's financing partners.
This report presents the results of ACEEE's third national review or utility-funded energy efficiency programs, completed in 2013. The report identifies and profiles 63 leading programs that span the wide array of program types offered to utility customers, and highlights key trends and observations that emerged from reviewing these programs.
This peer exchange call summary focused on tracking and using data to support revenue streams.
This report describes different approaches to energy efficiency finance taken by utilities.
Partnering with Utilities Part 1 -- Successful Partnerships and Lessons from the Field
Presentation providing an overview of the PAYS financial model, including information on risks and how to manage them, and successful program examples using the PAYS model.
This paper describes a wide variety of behavior change insights potentially applicable to the energy efficiency program context, provides examples of efficiency programs that have applied these insights, and explores some untapped opportunities to achieve energy savings through behavior change.