This presentation includes examples of 16 programs' creative marketing materials. The Better Buildings Residential Network held a March Madness tournament to find the most creative residential energy efficiency messages during March Peer Exchange Calls. Sixteen marketing campaigns were featured in a bracket challenge on the calls, and participants made their picks. Residential Network member the Fuel Fund of Maryland was chosen as the winning message for its Watt Watchers campaign.
Showing results 1 - 12 of 12
This webinar explored innovative measures Better Buildings Challenge partners have taken to improve water efficiency while reducing energy use. United Technologies Corporation discussed their impressive water reduction goals and best practices in managing water, while also focusing on energy management strategies at diverse manufacturing sites. The City of Atlanta discussed their new, high-efficiency pumping station and how the efforts of large-scale users to reduce water use can help the City reduce both water and energy use. InterContinental Hotels Group highlighted their worldwide water management program, which includes metering and tracking consumption and water efficiency strategies.
This peer exchange call summary focused on best practices for building and maintaining a robust contractor network.
This case study discusses Denver Energy Challenge's adjustment from focusing on door-to-door outreach to an energy advisor model that allowed customers to receive one on one support throughout the home energy upgrade process.
This summary from a Better Buildings Residential Network peer exchange call focused on using social media for long-term branding and marketing.
Flier that summarizes energy efficiency financing offered by Xcel Energy's financing partners.
This peer exchange call summary focused on tracking and using data to support revenue streams.
This report describes different approaches to energy efficiency finance taken by utilities.
Partnering with Utilities Part 1 -- Successful Partnerships and Lessons from the Field
Presentation providing an overview of the PAYS financial model, including information on risks and how to manage them, and successful program examples using the PAYS model.
This paper describes a wide variety of behavior change insights potentially applicable to the energy efficiency program context, provides examples of efficiency programs that have applied these insights, and explores some untapped opportunities to achieve energy savings through behavior change.