This summary from a Better Buildings Residential Network peer exchange call focused on how to generate energy upgrade customer leads and allocate those leads to contractors.
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This summary from a Better Buildings Residential Network peer exchange call focused on introducing and building interest in multi-family energy efficiency.
This report explores the approaches and research needs identified in the Building Retrofit Industry and Market (BRIM) Initiative through in-depth discussion with residential energy upgrade experts including a discussion of Marketing & Outreach and the program/contractor interface.
In this video interview segment, Mick Dalrymple of Energize Phoenix shares how the program used information about its audience to create a fun and appealing brand.
This peer exchange call summary focused on the challenges and strategies for marketing commercial financial products and attracting financial institutions.