Resources

Showing results 1 - 11 of 11

Author(s)
U.S. Department of Energy
Publication Date
Organizations or Programs
Small Town Energy Program (STEP),
Baltimore Energy Challenge,
Efficiency Maine,
Energy Impact Illinois,
Efficiency Nova Scotia,
CoMo Energy Challenge,
Empower Chattanooga,
Somerville Energy Efficiency Now!,
PG&E,
Seattle City Light,
City of Fort Collins

This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.

Author(s)
Rocky Mountain Institute,
Building Performance Institute
Publication Date
Organizations or Programs
Energy Impact Illinois,
Renovate America’s HERO program

This report, informed by leading research and real-world examples, highlights practical online and in-person tactics that contractors can use to promote social interaction and social comparison among homeowners to make energy upgrades a "must-have" in U.S. homes.

Author(s)
U.S. Department of Energy
Publication Date
Organizations or Programs
Energy Impact Illinois,
Connecticut Neighbor to Neighbor Energy Challenge

This summary from a Better Buildings Residential Network peer exchange call focused on the advantages and challenges of data tracking systems.

Author(s)
U.S. Department of Energy
Publication Date
Organizations or Programs
Denver Energy Challenge,
Energy Impact Illinois

This summary from a Better Buildings Residential Network peer exchange call focused on using social media for long-term branding and marketing.

Author(s)
Home Energy Magazine
Publication Date
Organizations or Programs
Energy Impact Illinois
This article provides 10 tips home energy contractors can use to update their marketing outreach and improve their customer service.
Author(s)
U.S. Department of Energy
Publication Date
Organizations or Programs
EmPower New York,
New York State Energy Research and Development Authority (NYSERDA),
Long Island Green Homes,
Energy Impact Illinois,
CNT Energy

This peer exchange call summary focused on leveraging effective partnerships for multi-family and low-income outreach and service delivery.

Author(s)
U.S. Department of Energy
Publication Date
Organizations or Programs
Energy Impact Illinois

This peer exchange call summary focused on strategies, challenges and opportunities in working with condominium owners and associations.

Author(s)
U.S. Department of Energy
Publication Date
Organizations or Programs
Energy Impact Illinois,
Local Energy Alliance Program (LEAP)

This peer exchange call summary focused on the strategies, challenges and key interaction points with the real estate sector.

Author(s)
U.S. Department of Energy
Publication Date
Organizations or Programs
Cambridge Energy Alliance,
Energy Impact Illinois,
Enhabit,
Energy Upgrade California

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.