This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.
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This summary from a Better Buildings Residential Network peer exchange call focused on bringing energy efficiency programs to schools.
This peer exchange call summary focused on assessing potential revenue streams.
This peer exchange call summary focused on how programs are devising plans for creating a contractor revenue stream and potential fee structures.
This marketing plan from EnergyWorks Kansas City includes a strategic focus for the program's outreach activities, as well as three core marketing objectives Kansas City set out to meet.
This peer exchange call summary focused on the background and features of the PowerSaver loan program.
This table identifies several challenges and the strategies and tactics that can be used to overcome them.