Resources | Residential Program Guide

Energy Efficiency Residential Marketing Keep it Simple. Keep it Focused.

Author(s)

Nancy L. Hohns, EnergyWorks

Publication Date

2012

Organizations or Programs

EnergyWorks

This presentation describes the brand, messaging strategy, and campaign tactics used by Philadelphia EnergyWorks to reach its target audience.

Illinois Home Performance: Successful Marketing Strategies

Author(s)

Will Baker, Midwest Energy Efficiency Alliance

Publication Date

2012

Organizations or Programs

Illinois Home Performance with Energy Star

This presentation describes the Illinois Home Performance program and marketing strategy lessons learned.

Better Buildings Program: Brands & Websites

Author(s)

U.S. Department of Energy

Publication Date

2011

Organizations or Programs

BetterBuildings for Michigan,

CharlestonWISE,

Enhabit,

Community Power Works,

Connecticut Neighbor to Neighbor Energy Challenge,

Efficiency Maine,

emPowerSBC,

Energize Bedford,

Energize Phoenix,

EnergySmart Colorado,

Energy Upgrade California,

EnergyWorks,

Greater Cincinnati Energy Alliance (GCEA),

Green Madison,

BetterBuildings Lowell Energy Upgrade,

Milwaukee Energy Efficiency (Me2),

Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),

NeighborWorks H.E.A.T. Squad,

New Hampshire BetterBuildings,

New York State Energy Research and Development Authority (NYSERDA),

reEnergize,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Alabama Energy Revolving Loan Fund: Market Assessment

Author(s)

Environmental Finance Center at The University of North Carolina at Chapel Hill

Publication Date

2010

Organizations or Programs

Alabama Energy Revolving Loan Fund

This market assessment for the Alabama Energy Revolving Loan Fund identifies the customers and potential demand for an energy efficiency upgrade financing program.