This presentation describes Sacramento Utility District's program and Marketing & Outreach lessons learned.

This presentation describes the brand, messaging strategy, and campaign tactics used by Philadelphia EnergyWorks to reach its target audience.

This presentation describes the Illinois Home Performance program and marketing strategy lessons learned.

This presentation highlights key plan elements that helped a Denver energy efficiency program reorient toward success.

This market assessment for the City of Greensboro, North Carolina identifies the customers and potential demand for an energy efficiency upgrade financing program.

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.