This presentation includes examples of 16 programs' creative marketing materials.  The Better Buildings Residential Network held a March Madness tournament to find the most creative residential energy efficiency messages during March Peer Exchange Calls. Sixteen marketing campaigns were featured in a bracket challenge on the calls, and participants made their picks. Residential Network member the Fuel Fund of Maryland was chosen as the winning message for its Watt Watchers campaign.

Illinois Home Performance provides co-branding opportunities for participating contractors, including co-branding on program marketing materials.

Quick summaries of strategies various programs have used to improve the efficiency of delivering efficiency.

This presentation describes Sacramento Utility District's program and Marketing & Outreach lessons learned.

This presentation describes the brand, messaging strategy, and campaign tactics used by Philadelphia EnergyWorks to reach its target audience.

This presentation describes the Illinois Home Performance program and marketing strategy lessons learned.

This presentation highlights key plan elements that helped a Denver energy efficiency program reorient toward success.

This is a sample request for proposals (RFP) from New York state for integrated marketing and communications support.

This is a sample request for proposals (RFP) from Philadelphia, Pennsylvania, for public information and marketing support.