The City of Fort Collins, Colorado increased the number of homes that are energy efficient through the use of community-based social marketing. Strategies to maximize impact included identifying neighborhoods based on data analysis, simplifying the process for completing upgrades, and using trusted messengers for delivery of tailored messages on energy efficiency services.

This report highlights program and policy attributes that enable successful on-bill programs based on analysis of four program case studies.

Descriptions of eight county-level and city-level energy efficiency programs in the Southwest.