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Community-Based Social Marketing

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
Organizations or Programs
Small Town Energy Program (STEP)

This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.

Author(s)
The Town of University Park,,
Maryland
Publication Date
Organizations or Programs
Small Town Energy Program (STEP)

An assembly of all the key elements that went into the design and delivery of STEP -- formerly STEP-UP, a University Park, Maryland, Better Buildings Neighborhood Program partner.

Author(s)
Courtney Moriarta, SRA International, Inc.,
Emily Levin, Vermont Energy Investment Corporation,
Tiger Adolf, Building Performance Institute,
Brad Geyer, Fayette County Better Buildings Initiative,
Sammy Chu, Suffolk County Department of Labor,
Sam Flanery, Building Science Academy
Publication Date
Organizations or Programs
Efficiency Vermont,
Fayette County Better Buildings Initiative,
New York State Energy Research and Development Authority (NYSERDA)

Presentation on five steps to building a profitable contractor base. The steps include sensible program design and administration, certification and credentialing, communicating with contractors, contractor requirements (business vs. trade), and training and sales support.