Strategies (th)at Work Author(s) Mary Templeton, Michigan Saves, George Clark, Energy Efficiency Contractor Publication Date 2014 Organizations or Programs Michigan Saves Overview of Michigan Saves' employer outreach initiative to drive uptake of home energy upgrades.
Illinois Home Performance: Successful Marketing Strategies Author(s) Will Baker, Midwest Energy Efficiency Alliance Publication Date 2012 Organizations or Programs Illinois Home Performance with Energy Star This presentation describes the Illinois Home Performance program and marketing strategy lessons learned.
Insight from Maine Incentives Author(s) Efficiency Maine Publication Date 2012 Organizations or Programs Efficiency Maine This presentation from Efficiency Maine shows early adopters and higher income residents tend to take advantage of large incentives, but smaller incentives may be a way to engage a broader range of income levels.