This presentation describes the Global Green New Orleans program and lessons learned about designing custom messages for specific markets.

This presentation from Efficiency Maine shows early adopters and higher income residents tend to take advantage of large incentives, but smaller incentives may be a way to engage a broader range of income levels.

This market assessment for the City of Greensboro, North Carolina identifies the customers and potential demand for an energy efficiency upgrade financing program.

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.