This summary report provides scientific results, lessons learned, and recommendations for driving energy efficiency in existing buildings on an urban scale. It includes program marketing lesson learned, such as: personal outreach and call to action events are critical marketing opportunities.
Showing results 1 - 9 of 9
Quick summaries of strategies various programs have used to improve the efficiency of delivering efficiency.
This presentation describes the Global Green New Orleans program and lessons learned about designing custom messages for specific markets.
Presentation describing how Clean Energy Works Oregon (now Enhabit) works with financial partners.
Clean Energy Works Oregon (now Enhabit) developed consumer profiles based on research the program conducted on its target audience.
This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.
Marketing and Marketing & Outreach Collaborative Intro, November 2, 2010
Webinar presenting methods for increasing communication within a marketing team. LA County and Oregon BBNP grantees also share their experiences regarding market research and outreach strategy development.