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Showing results 1 - 12 of 12

Community-Based Social Marketing

Author(s)
State and Local Energy Efficiency Action Network
Publication Date
Organizations or Programs
Small Town Energy Program (STEP)

This webcast provides an overview of community-based social marketing and provides examples from programs that have used it.

Financing Energy Improvements on Utility Bills: Case Studies from the Field

Author(s)
Eleni Pelican, U.S. Department of Energy,
Mark Zimring, Lawrence Berkeley National Laboratory,
Greg Leventis, Lawrence Berkeley National Laboratory,
Merrian Borgeson, Lawrence Berkeley National Laboratory,
Charles Goldman, Lawrence Berkeley National Laboratory,
Peter Thompson, Lawrence Berkeley National Laboratory,
Ian Hoffman, Lawrence Berkeley National Laboratory
Publication Date
Organizations or Programs
Power Smart,
New York State Energy Research and Development Authority (NYSERDA),
Pacific Gas and Electric Company (PG&E)

This webcast provided an overview of on-bill financing programs, and presented three case studies: Manitoba Hydro, New York State Energy Research and Development Authority, and Pacific Gas & Electric (California).

Concierge Programs for Contractors - They're Not Just for Consumers Anymore

Author(s)
Jonathan Cohen, U.S. Department of Energy,
Ryan Clemmer, Clean Energy Works Oregon (now Enhabit),
Melanie Paskevich, NeighborWorks,
Jay Karwoski, ICF International
Publication Date
Organizations or Programs
Enhabit,
NeighborWorks H.E.A.T. Squad

This webcast includes slides and information on programs' use of concierge programs to support contractors. It highlights two program examples: Clean Energy Works Oregon (now Enhabit) and Vermont NeighborWorks.

Author(s)
Green Madison,
Me2
Publication Date
Organizations or Programs
Green Madison,
Milwaukee Energy Efficiency (Me2)

Survey for consultants participating in Green Madison and Me2 programs about their experiences with the programs.

Integrating Experimental Design Into Your Program

Author(s)
Annika Todd, Lawrence Berkeley National Lab
Publication Date
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge,
Michigan's Weatherization Assistance Program
Experimental design is often used to increase certainty about the actual impacts of a program and what strategies are worth repeating going forward. This webcast reviewed some experimental design techniques and gave examples of how they might fit into your programs.
Author(s)
Me2
Publication Date
Organizations or Programs
Green Madison,
Milwaukee Energy Efficiency (Me2)
Survey for people who signed up to participate in the Me2 program for home performance assessments, but ultimately decided not to participate. The goal of the survey is to help improve services for future participants.
Author(s)
Me2
Publication Date
Organizations or Programs
Green Madison,
Milwaukee Energy Efficiency (Me2)
Participant survey sent to Me2 customers that have completed at least the initial Energy Advocate visit.

Designing Effective Incentives to Drive Residential Retrofit Program Participation

Author(s)
U.S. Department of Energy
Publication Date
Organizations or Programs
Austin Energy,
Efficiency Maine,
New Jersey Home Performance with ENERGY STAR,
New York State Energy Research and Development Authority (NYSERDA),
Efficiency Vermont

This webcast covers information about designing effective incentives to drive residential retrofit program participation.

How to Design a Community Energy Alliance

Author(s)
Ben Taube and Jolyn Newton, Southeast Energy Efficiency Alliance,
Eric Mackres, American Council for an Energy-Efficient Economy
Publication Date
Organizations or Programs
City of Decatur Kilowatt Crackdown,
Community Energy Challenge,
Go Green Nashville,
Local Energy Alliance Program (LEAP)
Webcast on how to design a community energy alliance.

Marketing & Outreach: Working with and Learning from Contractors

Author(s)
Karen Villeneuve, NYSERDA,
Peter Krajsa, AFC First Financial Corporation,
Michael Rogers, GreenHomes America,
Matt Golden, Recurve
Publication Date
Organizations or Programs
Keystone Home Energy Loan Program (HELP),
New York State Energy Research and Development Authority (NYSERDA),
Connecticut Solar Lease,
Connecticut Energy Efficiency Fund,
Kentucky Home Performance,
AFC First's EnergyLoan Program

This webcast highlights programs that actively engage the contractor community in program design and implementation. Several contractors share their views on best practices for Marketing & Outreach.

Marketing and Marketing & Outreach Collaborative Intro, November 2, 2010

Author(s)
Kerry O'Neill, Connecticut Neighbor to Neighbor Energy Challenge
Publication Date
Organizations or Programs
Enhabit,
Energy Upgrade California

Webinar presenting methods for increasing communication within a marketing team. LA County and Oregon BBNP grantees also share their experiences regarding market research and outreach strategy development.