This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.
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This summary from a Better Buildings Residential Network peer exchange call focused on community-based outreach and organizing strategies to market home energy assessments and upgrades.
This summary from a Better Buildings Residential Network peer exchange call focused on the benefits, challenges, messaging and imagery of different social media campaigns.
This summary from a Better Buildings Residential Network peer exchange call focused on strategies and advantages of combining energy and water conservation services.
This summary from a Better Buildings Residential Network peer exchange call focused on new and updated revenue strategies.
This peer exchange call summary focused on tracking and using data to support revenue streams.
This summary from a Better Buildings Residential Network peer exchange call focused on trends in contractor conversion rates.
This summary from a Better Buildings Residential Network peer exchange call focused on working with the real estate sector to promote and drive demand for energy efficiency.
This peer exchange call summary focused on the relationship between contract pricing and customers.
This peer exchange call summary focused on how to receive and evaluate feedback from customers and contractors.
Listening to Your Workforce: Lessons from Pilot Programs and Other Approaches For Workforce Feedback
This peer exchange call summary focused on creating a dialogue between contractors, trainers and jobseekers about program design/implementation and results of workforce feedback.