This plan outlines a brand and marketing strategy to establish Energy Upgrade California as California's central energy management brand and motivate residential and small business energy consumers to take action to better manage their energy use through the brand's comprehensive statewide marketing, education, and outreach campaigns.

A project planning timetable template from Austin Energy that reflects all program planning activities, including marketing.

Webcast with information on financing structure design for four energy efficiency upgrade programs, including methods used to conduct market evaluations.