Strategies (th)at Work Author(s) Mary Templeton, Michigan Saves, George Clark, Energy Efficiency Contractor Publication Date 2014 Organizations or Programs Michigan Saves Overview of Michigan Saves' employer outreach initiative to drive uptake of home energy upgrades.
Energy Efficiency Residential Marketing Keep it Simple. Keep it Focused. Author(s) Nancy L. Hohns, EnergyWorks Publication Date 2012 Organizations or Programs EnergyWorks This presentation describes the brand, messaging strategy, and campaign tactics used by Philadelphia EnergyWorks to reach its target audience.