This presentation includes examples of 16 programs' creative marketing materials.  The Better Buildings Residential Network held a March Madness tournament to find the most creative residential energy efficiency messages during March Peer Exchange Calls. Sixteen marketing campaigns were featured in a bracket challenge on the calls, and participants made their picks. Residential Network member the Fuel Fund of Maryland was chosen as the winning message for its Watt Watchers campaign.

Illinois Home Performance provides co-branding opportunities for participating contractors, including co-branding on program marketing materials.

Quick summaries of strategies various programs have used to improve the efficiency of delivering efficiency.

This infographic summarizes the results of RePower Bainbridge's Final Boarding Call event, providing an effective, engaging way to share program results with partners and other stakeholders.

This presentation describes the Illinois Home Performance program and marketing strategy lessons learned.

This presentation describes Washington's RePower program and lessons learned on community engagement as a driver of demand.

This presentation highlights key plan elements that helped a Denver energy efficiency program reorient toward success.

This presentation shares the broad outreach efforts in Indianapolis.

This presentation explores the community-based social marketing aspects of RePower Bainbridge and includes insights on knowing your audience, market barriers, and leverage opportunities.

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.