Resources | Residential Program Guide

Using Social Media for Long Term Branding

Author(s)

U.S. Department of Energy

Publication Date

2014

Organizations or Programs

Denver Energy Challenge,

Energy Impact Illinois

This summary from a Better Buildings Residential Network peer exchange call focused on using social media for long-term branding and marketing.

RePower Program -- People Will Talk: Making Energy Efficiency a Neighborhood Issue

Author(s)

Helen Biersack, RePower

Publication Date

2012

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This presentation describes Washington's RePower program and lessons learned on community engagement as a driver of demand.

Better Buildings Program: Brands & Websites

Author(s)

U.S. Department of Energy

Publication Date

2011

Organizations or Programs

BetterBuildings for Michigan,

CharlestonWISE,

Enhabit,

Community Power Works,

Connecticut Neighbor to Neighbor Energy Challenge,

Efficiency Maine,

emPowerSBC,

Energize Bedford,

Energize Phoenix,

EnergySmart Colorado,

Energy Upgrade California,

EnergyWorks,

Greater Cincinnati Energy Alliance (GCEA),

Green Madison,

BetterBuildings Lowell Energy Upgrade,

Milwaukee Energy Efficiency (Me2),

Missouri Agricultural Energy Saving Team - A Revolutionary Opportunity (MAESTRO),

NeighborWorks H.E.A.T. Squad,

New Hampshire BetterBuildings,

New York State Energy Research and Development Authority (NYSERDA),

reEnergize,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This presentation includes the brands, website addresses, and images for most of the Better Buildings Neighborhood Program partners.

Using Community-Based Social Marketing to Drive Demand for Energy Efficiency

Author(s)

RePower Bainbridge

Publication Date

2011

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This presentation explores the community-based social marketing aspects of RePower Bainbridge and includes insights on knowing your audience, market barriers, and leverage opportunities.

Marketing & Outreach Strategy Research

Author(s)

U.S. Department of Energy

Publication Date

2010

Organizations or Programs

Cambridge Energy Alliance,

Energy Impact Illinois,

Enhabit,

Energy Upgrade California

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.