This summary from a Better Buildings Residential Network peer exchange call focused on using social media for long-term branding and marketing.

This report highlights program and policy attributes that enable successful on-bill programs based on analysis of four program case studies.

Energy Impact Illinois (EI2) conducted 1,600 phone surveys of mid- to high-income households. Its aim was to test program messaging and gauge attitudes toward home improvements and energy efficiency upgrades. The surveys provided a number of insights on the target audience's decision process.

In this video interview segment, Yvonne Kraus of Conservation Services Group in Bainbridge Island, Washington, discusses why the RePower program created multiple branding and messaging themes.