This case study discusses Efficiency Maine's successful statewide Residential Direct Install (RDI) program that was established in 2012 to help create demand for home energy assessments and upgrades.

In this video interview segment, Yvonne Kraus of Conservation Services Group in Bainbridge Island, Washington, discusses why the RePower program created multiple branding and messaging themes.

This presentation describes Washington's RePower program and lessons learned on community engagement as a driver of demand.

Presentation that focuses on grantee program-utility partnership models.

In this video interview segment, Emily Levin of Vermont Energy Investment Corporation shares the importance of market research.

This presentation explores the community-based social marketing aspects of RePower Bainbridge and includes insights on knowing your audience, market barriers, and leverage opportunities.

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.