Strategies (th)at Work Author(s) Mary Templeton, Michigan Saves, George Clark, Energy Efficiency Contractor Publication Date 2014 Organizations or Programs Michigan Saves Overview of Michigan Saves' employer outreach initiative to drive uptake of home energy upgrades.
RePower Program -- People Will Talk: Making Energy Efficiency a Neighborhood Issue Author(s) Helen Biersack, RePower Publication Date 2012 Organizations or Programs RePower Kitsap, RePower Bainbridge, RePower Bremerton This presentation describes Washington's RePower program and lessons learned on community engagement as a driver of demand.
Using Community-Based Social Marketing to Drive Demand for Energy Efficiency Author(s) RePower Bainbridge Publication Date 2011 Organizations or Programs RePower Kitsap, RePower Bainbridge, RePower Bremerton This presentation explores the community-based social marketing aspects of RePower Bainbridge and includes insights on knowing your audience, market barriers, and leverage opportunities.