Resources | Residential Program Guide

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Overview of Marketing Methods for Local Retrofit Programs

Author(s)

Oak Ridge National Laboratory

Publication Date

2011

Organizations or Programs

Cambridge Energy Alliance,

Greater Cincinnati Energy Alliance (GCEA),

Neighborhood Energy Action Partnership,

WeatherizeDC

This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.

Targeted Marketing and Program Design for Low- and Moderate-Income Households

Author(s)

U.S. Department of Energy

Publication Date

2011

Organizations or Programs

Indianapolis Better Buildings Program,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This peer exchange call summary focused on what energy efficiency programs are doing to target low- and moderate-income households.