Resources | Residential Program Guide

Energy Island: A Guide to Creating Your Island Energy Challenge

Author(s)

RePower Bainbridge,

Conservation Services Group,

U.S. Department of Energy

Publication Date

2014

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This guide is designed to serve as a "how-to" reference for island communities (or small, similarly sized, more isolated communities) that want to develop and implement a residential energy-efficiency and conservation program. The purpose of this guide is to help communities chart a course for successful program development based on the lessons learned during implementation and operation of RePower Bainbridge, an energy-efficiency program on Bainbridge Island, Washington.

BetterBuildings for Michigan Early Adopter Poster and Postcards

Author(s)

BetterBuildings for Michigan

Publication Date

2013

Organizations or Programs

BetterBuildings for Michigan

These outreach materials from BetterBuildings for Michigan include a photograph and quote from credible members of the Grand Valley State University (GSVU) community that served as early adopters for the program.

In the City of Brotherly Love, Sharing Know-How Leads to Sustainability

Author(s)

U.S. Department of Energy

Publication Date

2013

Organizations or Programs

EnergyWorks

Philadelphia EnergyWorks helped sustain future programs by sharing marketing insights and program data with a local utility partner.

It's Academic: BetterBuildings for Michigan Partners With University to Reach Employees

Author(s)

U.S. Department of Energy

Publication Date

2013

Organizations or Programs

BetterBuildings for Michigan

This Focus Series interview discusses the semester-long, employer-assisted partnership between BetterBuildings for Michigan and Grand Valley State University (GVSU). This successful partnership involved an early adopter outreach campaign and served as a model for other program partnerships.

Energy Efficiency Residential Marketing Keep it Simple. Keep it Focused.

Author(s)

Nancy L. Hohns, EnergyWorks

Publication Date

2012

Organizations or Programs

EnergyWorks

This presentation describes the brand, messaging strategy, and campaign tactics used by Philadelphia EnergyWorks to reach its target audience.

Marketing and Outreach Partnerships

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

EnergyWorks

In this video interview segment, Liz Robinson with EnergyWorks in Philadelphia, Pennsylvania, talks about the faith-based partnerships EnergyWorks developed to help promote the program.

Messaging to Motivate

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

In this video interview segment, Yvonne Kraus of Conservation Services Group in Bainbridge Island, Washington, discusses why the RePower program created multiple branding and messaging themes.

Powering the New Energy Future From the Ground Up

Author(s)

Climate Solutions

Publication Date

2012

Organizations or Programs

Hailey's Community Climate Challenge,

EnergySmart,

Eugene Water and Electric Board,

Community Energy Challenge,

Hailey's Community Climate Challenge,

Jackson Hole Energy Sustainability Project,

Knoxville,

TN,

Oberlin Project,

Energize New York,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton,

Burlington Sustainability Action Team,

Gainesville Regional Utilities,

Hillsboro Solar Advantage,

Issaquah,

WA,

MPower Madison Program,

Solarize Pendleton,

Clear the Air Challenge,

Santa Fe,

NM,

West Union,

IA,

Sustainable Williamson,

CharlestonWISE,

City of Aiken,

SC,

City Green Initiative,

Kilowatt Cruncher Challenge,

Smarter Sustainable Dubuque,

Small Cities Climate Action Partnership,

City of Grand Rapids,

MI,

Town of GreenÞeld,

MA,

City of Keene,

NH,

Home Energy Affordability Loan (HEAL),

Clean Local Energy Accessible Now,

RichmondBuild Pre-apprenticeship Construction Skills and Green Jobs Training Academy

This report from Climate Solutions analyzes small- to medium-sized American cities that are using successful methods to further clean energy economic development. Better Buildings Neighborhood Program partners that are featured in the report include Bainbridge Island and Bremerton, Washington; Boulder, Colorado; Bedford, New York; Madison, Wisconsin; and Grand Rapids, Michigan. The report includes details on the how the featured cities funded their projects, found successful models to reach their goals, and to see which new projects are off to a promising start.

RePower Program -- People Will Talk: Making Energy Efficiency a Neighborhood Issue

Author(s)

Helen Biersack, RePower

Publication Date

2012

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This presentation describes Washington's RePower program and lessons learned on community engagement as a driver of demand.

Spotlight on Michigan: Experiment to Find the Right Mix of Incentives

Author(s)

U.S. Department of Energy

Publication Date

2012

Organizations or Programs

BetterBuildings for Michigan

This case study discusses BetterBuildings for Michigan's targeted outreach campaigns which applied varying incentives and outreach strategies to neighborhoods with a goal to understand which rebates and strategies work best in the target communities.

BetterBuildings for Michigan Power Mailers

Author(s)

BetterBuildings for Michigan

Publication Date

2011

Organizations or Programs

BetterBuildings for Michigan

These BetterBuildings for Michigan mailers show satisfied program customers claiming they have the power to make changes and bring results by increasing the efficiency of their homes.

Using Community-Based Social Marketing to Drive Demand for Energy Efficiency

Author(s)

RePower Bainbridge

Publication Date

2011

Organizations or Programs

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This presentation explores the community-based social marketing aspects of RePower Bainbridge and includes insights on knowing your audience, market barriers, and leverage opportunities.

Brand Standards Tool Kit

Author(s)

BetterBuildings for Michigan

Publication Date

2010

Organizations or Programs

BetterBuildings for Michigan

This branding guide was developed for BetterBuildings for Michigan staff so they can consistently use the program's look and feel, messages, and tone in marketing and outreach materials.