Showing results 301 - 354 of 354
This ENERGY STAR presentation provides an overview of the power of social media to promote energy efficiency with programmatic examples offered by expert presenters.
Workforce Development and Sales Training for Energy Efficiency Contractors
This paper describes a wide variety of behavior change insights potentially applicable to the energy efficiency program context, provides examples of efficiency programs that have applied these insights, and explores some untapped opportunities to achieve energy savings through behavior change.
Flowcharts showing the key program elements (financing; workforce development; marketing and outreach; and data, evaluation; and reporting).
This market assessment for CharlestonSAVES identifies the customers and potential demand for an energy efficiency upgrade financing program.
A marketing and communications plan from Clean Energy Works Oregon (now Enhabit) outlines the program's marketing vision and objectives, as well as the strategies the program planned to undertake to meet these goals.
This fact sheet provides information about energy efficiency, explains how utility and state investment in energy efficiency helps consumers, and describes what to expect from utility or state efficiency programs.
This report summarizes the approaches used by energy efficiency program administrators when assessing the range of financial and other incentives to be used in energy efficiency programs.
Designing Effective Incentives to Drive Residential Retrofit Program Participation
This webcast covers information about designing effective incentives to drive residential retrofit program participation.
Door-to-Door Outreach and Tracking Impacts
This webcast discusses door-to-door campaigns and how to track the impacts of these campaigns.
This guide provides an assessment of various approaches to Marketing & Outreach for home energy efficiency improvements.
This report presents best practices for operating successful portfolio-level efficiency programs, including assessing efficiency potential, cost-effectiveness screening, and developing a portfolio of approaches.
Clean Energy Works Oregon (now Enhabit) developed consumer profiles based on research the program conducted on its target audience.
This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.
Marketing & Outreach: Working with and Learning from Contractors
This webcast highlights programs that actively engage the contractor community in program design and implementation. Several contractors share their views on best practices for Marketing & Outreach.
This presentation discusses elements of developing an energy efficiency program marketing and communications strategy, including concepts to consider in a marketing plan.
Marketing and Marketing & Outreach Collaborative Intro, November 2, 2010
Webinar presenting methods for increasing communication within a marketing team. LA County and Oregon BBNP grantees also share their experiences regarding market research and outreach strategy development.
Marketing, Communication, and Outreach: Lessons Learned In and Outside Energy Efficiency
This webcast presents lessons learned in marketing, communication, and outreach, including lessons related to marketing plans.
This report shares the results of focus groups that were convened by the U.S. Department of Energy to identify what motivates people to undertake home energy improvements.
This presentation covers the importance of collecting and evaluating program data, including data related to marketing efforts.
This article discusses valuing high performance houses in the appraisal process.
This report summarizes the issues and approaches involved in motivating customers to reduce the total energy they consume through energy prices and rate design.
This report considers consumers' perspectives on policy and regulatory issues associated with the administration of energy efficiency investments funded by ratepayers of electric and natural gas utilities.
This report describes the effects of utility spending on efficiency programs, how those effects could constitute barriers to investment in energy efficiency, and how policy mechanisms can reduce these barriers.
Research traditions across the social sciences have explored the drivers of individual behavior change and proposed different models of decision making. In this paper, four diverse perspectives are reviewed: conventional and behavioral economics, technology adoption theory and attitude-based decision making, social and environmental psychology, and sociology. This paper concludes with how to develop a more integrated approach to both behavioral change research and intervention design in a residential energy context.
This calculator provides a simplified tool to demonstrate the business case for energy efficiency from the perspective of the consumer, the utility, and society.
This website provides resources for those working to foster sustainable behaviors. Users can access to the book, Fostering Sustainable Behavior; search databases of articles, case studies, and turnkey strategies; and participate in discussion forums.
This table identifies several challenges and the strategies and tactics that can be used to overcome them.
EnergyWorks' phased marketing campaign appeals to Philadelphia homeowners based on the current weather conditions.
These case studies highlight examples of participating contractors who have employed Home Performance with ENERGY STAR to help homeowners improve their home's comfort and lower their utility bills.
This summary from a Better Buildings Residential Network peer exchange call focused on working with multifamily and rental properties on energy efficiency programs. It features speakers from American Council for an Energy-Efficient Economy, Community Housing Partners, and Northeast Energy Efficiency Partnerships.