This toolkit describes how to strengthen residential energy efficiency program outreach and marketing efforts through data-driven, tailored efforts to change behaviors. One of the greatest challenges facing the residential energy efficiency market is motivating people to take steps to save energy. This toolkit provides guidance, resources, and examples for applying community-based social marketing (CBSM) to increase the number of homes that are energy efficient.

This presentation includes examples of 16 programs' creative marketing materials.  The Better Buildings Residential Network held a March Madness tournament to find the most creative residential energy efficiency messages during March Peer Exchange Calls. Sixteen marketing campaigns were featured in a bracket challenge on the calls, and participants made their picks. Residential Network member the Fuel Fund of Maryland was chosen as the winning message for its Watt Watchers campaign.

This webinar explored innovative measures Better Buildings Challenge partners have taken to improve water efficiency while reducing energy use. United Technologies Corporation discussed their impressive water reduction goals and best practices in managing water, while also focusing on energy management strategies at diverse manufacturing sites. The City of Atlanta discussed their new, high-efficiency pumping station and how the efforts of large-scale users to reduce water use can help the City reduce both water and energy use. InterContinental Hotels Group highlighted their worldwide water management program, which includes metering and tracking consumption and water efficiency strategies.