What should my marketing materials include to ensure homeowners take action?
Once informational marketing materials and events have piqued customers’ interest, programs need to channel that interest. All parts of a marketing and outreach effort must include a succinct and specific call to action (e.g., call a phone number, visit a website, schedule an assessment, snap a Quick Response (QR) Code) for the potential customer to answer on the way to getting a home energy upgrade. Without a call to action, your message could reach potential customers who might be interested in what your program offers but don’t know the next step to get involved.
Learn more with the following Solution Center resources: