Monitor the effectiveness of marketing and outreach strategies and adapt as needed.

Identify and prioritize potential target audiences based on their likely receptivity to your program's services.

Communicate marketing and outreach results internally and to partners.

Establish relationships with organizations that will assist with program marketing and outreach.

Decide on priority target audience segments, messages, and incentives that will motivate customers.

Establish specific marketing and outreach goals, objectives, targets, and timeframes.