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Energy.gov Office of Energy Efficiency and Renewable Energy Residential Program Guide
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Marketing & Outreach – Deliver Program

Implement marketing and outreach activities in coordination with other program components to generate demand for your program's services.
Handbook

Marketing & Outreach – Develop Resources

Create your program's branding guidelines and materials to elevate program visibility and support your marketing and outreach efforts.
Handbook

Marketing & Outreach – Develop Implementation Plans

Develop a marketing and outreach plan that details your strategies and tactics, workflows and timelines, staff roles and responsibilities, and budget.
Handbook

Marketing & Outreach – Make Design Decisions

Decide on priority target audience segments, messages, and incentives that will motivate customers.
Handbook

Marketing & Outreach – Overview

Spur consumer demand for your program's services by understanding your target audience and motivating them to act using effective messaging, marketing and outreach tactics, and attractive program offers.
Handbook

Contractor Engagement & Workforce Development – Make Design Decisions

Solidify your program strategy and decide which customers you will focus on; what products, services, and support you will provide; and how you will partner with contractors and others to deliver services to your customers.
Handbook

Make upgrade benefits visible by showcasing completed projects and actual results

Unlike remodeling projects, home energy upgrade benefits are generally not immediately visible to the casual observer. Strategies that demonstrate tangible benefits from upgrades can help increase understanding and motivation with potential customers. To help energy efficiency become real, some...
Tips for Success

Energy Upgrade California - Post Home Tour Survey Form

Author(s)
Energy Upgrade California
Publication Date
2011
Organizations or Programs
Energy Upgrade California
Survey form used by Energy Upgrade California to assess open house tour attendee interest in obtaining further information about upgrade opportunities.
Resource - Templates & Forms

Engaging Neighbors Through Home Energy Showcases

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
NOLA WISE

In this video interview segment, Elizabeth Galante of NOLA WISE (New Orleans, Louisiana, Worthwhile Investments Save Energy), describes the program's home energy showcases, which were a successful marketing initiative that helped entice homeowners to undertake home energy upgrades.

Resource - Case Studies

Innovative Home Tours Help Homeowners Understand Energy Savings

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
California Community Savings Initiative
Story on how California homeowners are learning about energy efficiency by touring demonstration homes.
Resource - Case Studies

Content Type

  • Handbook (6)
  • Resource (3)
  • Tips for Success (1)

Resource Type

Program Components

  • Program Design & Customer Experience (1)
  • Evaluation & Data Collection (1)
  • Marketing & Outreach (9)
  • Contractor Engagement & Workforce Development (1)

Program Design Phases

  • Overview (1)
  • Strategy Development (4)
  • Planning (2)
  • Implementation (6)
  • Evaluation (2)

States or Territories

  • California (3)
  • Illinois (1)
  • Louisiana (2)

Organizations or Programs

  • Energy Upgrade California (2)
  • NOLA WISE (2)
  • California Community Savings Initiative (1)
  • Energy Impact Illinois (1)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
Contact | Building Technologies Office

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