Implement marketing and outreach activities in coordination with other program components to generate demand for your program's services.
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Create your program's branding guidelines and materials to elevate program visibility and support your marketing and outreach efforts.
Develop a marketing and outreach plan that details your strategies and tactics, workflows and timelines, staff roles and responsibilities, and budget.
Unlike remodeling projects, home energy upgrade benefits are generally not immediately visible to the casual observer. Strategies that demonstrate tangible benefits from upgrades can help increase understanding and motivation with potential customers. To help energy efficiency become real, some...
Publication Date
Organizations or Programs
Energy Upgrade California
Survey form used by Energy Upgrade California to assess open house tour attendee interest in obtaining further information about upgrade opportunities.
Publication Date
Organizations or Programs
NOLA WISE
In this video interview segment, Elizabeth Galante of NOLA WISE (New Orleans, Louisiana, Worthwhile Investments Save Energy), describes the program's home energy showcases, which were a successful marketing initiative that helped entice homeowners to undertake home energy upgrades.
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Organizations or Programs
California Community Savings Initiative
Story on how California homeowners are learning about energy efficiency by touring demonstration homes.