Develop a marketing and outreach plan that details your strategies and tactics, workflows and timelines, staff roles and responsibilities, and budget.
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Identify and prioritize potential target audiences based on their likely receptivity to your program's services.
Spur consumer demand for your program's services by understanding your target audience and motivating them to act using effective messaging, marketing and outreach tactics, and attractive program offers.
Publication Date
Organizations or Programs
Southeast Energy Efficiency Alliance (SEEA)
This request for proposal from the Southeast Energy Efficiency Alliance is for branding and communications support.
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Organizations or Programs
New York State Energy Research and Development Authority (NYSERDA)
This is a sample request for proposals (RFP) from New York state for integrated marketing and communications support.
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Organizations or Programs
EnergyWorks
This is a sample request for proposals (RFP) from Philadelphia, Pennsylvania, for public information and marketing support.
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Organizations or Programs
Energy Impact Illinois
This sample RFP from Chicago can be used as an example when developing a communications strategy.
Publication Date
Organizations or Programs
EnergySmart Colorado
This is a sample request for proposals (RFP) from Eagle County, Colorado, for marketing services.