Develop a plan and metrics to evaluate the effectiveness of your marketing and outreach strategies.
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Develop a marketing and outreach plan that details your strategies and tactics, workflows and timelines, staff roles and responsibilities, and budget.
Publication Date
Organizations or Programs
Denver Energy Challenge
This case study discusses Denver Energy Challenge's adjustment from focusing on door-to-door outreach to an energy advisor model that allowed customers to receive one on one support throughout the home energy upgrade process.