Search by Topic | Residential Program Guide

Marketing & Outreach: Working with and Learning from Contractors

Author(s)

Karen Villeneuve, NYSERDA,

Peter Krajsa, AFC First Financial Corporation,

Michael Rogers, GreenHomes America,

Matt Golden, Recurve

Publication Date

2010

Organizations or Programs

Keystone Home Energy Loan Program (HELP),

New York State Energy Research and Development Authority (NYSERDA),

Connecticut Solar Lease,

Connecticut Energy Efficiency Fund,

Kentucky Home Performance,

AFC First's EnergyLoan Program

This webcast highlights programs that actively engage the contractor community in program design and implementation. Several contractors share their views on best practices for Marketing & Outreach.

Training: How to get Results - What Matters, What Doesn't

Author(s)

U.S. Department of Energy

Publication Date

2016

Organizations or Programs

New Mexico Energy$mart,

Energy Trust of Oregon,

Community Power Works

This summary from a Better Buildings Residential Network peer exchange call focused on strategies for contractor training.

Strategies to Overcome Split Incentive Tenant / Landlord Issues

Author(s)

U.S. Department of Energy

Publication Date

2014

Organizations or Programs

Cambridge Energy Alliance

This summary from a Better Buildings Residential Network peer exchange call focused on challenges and strategies related to split incentives for tenants and landlords.

Using Social Media to Engage the Community in Energy Efficiency
Projects

Author(s)

U.S. Department of Energy

Publication Date

2011

Organizations or Programs

Cambridge Energy Alliance,

Energize Clackamas County,

Green Homes Challenge

This webinar presented ways various programs use social media tools to enhance and promote their energy programs among their communities.

Cambridge Energy Alliance's Residential and Small Business Communications and Marketing Strategy

Author(s)

Hattaway Communications

Publication Date

2007

Organizations or Programs

Cambridge Energy Alliance

This marketing strategy includes the goals and objectives the Cambridge (Massachusetts) Energy Alliance set out to meet.

Clean Energy Financing Programs: A Decision Resource for States and Communities

Author(s)

U.S. Environmental Protection Agency

Publication Date

2011

Organizations or Programs

Austin Energy,

Bridgeport Housing Authority Energy Efficiency,

City of Pendleton,

OR,

Enhabit,

ClimateSmart Initiative,

Colorado ENERGY STAR Homes,

Connecticut Solar Lease,

Keystone Home Energy Loan Program (HELP),

Long Island Green Homes,

Montana Alternative Energy Revolving Loan Program,

Palm Desert Energy Independence Program,

Sonoma County Energy Independence Program,

Sustainable Connections: Energy Challenge,

Texas LoanSTAR

This U.S. Environmental Protection Agency resource is intended to help state and local governments design finance programs for their jurisdiction. It describes financing program options, key components of these programs, and factors to consider as they make decisions about getting started or updating their programs.

Overview of Marketing Methods for Local Retrofit Programs

Author(s)

Oak Ridge National Laboratory

Publication Date

2011

Organizations or Programs

Cambridge Energy Alliance,

Greater Cincinnati Energy Alliance (GCEA),

Neighborhood Energy Action Partnership,

WeatherizeDC

This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.

Marketing & Outreach Strategy Research

Author(s)

U.S. Department of Energy

Publication Date

2010

Organizations or Programs

Cambridge Energy Alliance,

Energy Impact Illinois,

Enhabit,

Energy Upgrade California

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.