Search by Topic | Residential Program Guide

Targeted Marketing and Program Design for Low- and Moderate-Income Households

Author(s)

U.S. Department of Energy

Publication Date

2011

Organizations or Programs

Indianapolis Better Buildings Program,

RePower Kitsap,

RePower Bainbridge,

RePower Bremerton

This peer exchange call summary focused on what energy efficiency programs are doing to target low- and moderate-income households.

Strategies to Overcome Split Incentive Tenant / Landlord Issues

Author(s)

U.S. Department of Energy

Publication Date

2014

Organizations or Programs

Cambridge Energy Alliance

This summary from a Better Buildings Residential Network peer exchange call focused on challenges and strategies related to split incentives for tenants and landlords.

Loan Performance Data and Communication

Author(s)

U.S. Department of Energy

Publication Date

2013

Organizations or Programs

Efficiency Maine,

Indianapolis Better Buildings Program,

Enhabit

This summary from a Better Buildings Residential Network peer exchange call focused on gathering and communicating loan performance data.

Using Social Media to Engage the Community in Energy Efficiency
Projects

Author(s)

U.S. Department of Energy

Publication Date

2011

Organizations or Programs

Cambridge Energy Alliance,

Energize Clackamas County,

Green Homes Challenge

This webinar presented ways various programs use social media tools to enhance and promote their energy programs among their communities.

Cambridge Energy Alliance's Residential and Small Business Communications and Marketing Strategy

Author(s)

Hattaway Communications

Publication Date

2007

Organizations or Programs

Cambridge Energy Alliance

This marketing strategy includes the goals and objectives the Cambridge (Massachusetts) Energy Alliance set out to meet.

The Bottom Line on Public-Private Finance Tools for Energy Efficiency

Author(s)

World Resources Institute

Publication Date

2011

Organizations or Programs

ClimateSmart Initiative,

Efficiency Vermont,

Sonoma County Energy Independence Program

Outlines five public-private financing mechanism options for energy efficiency upgrades programs, including on-bill financing, PACE financing, and loan loss reserve funds.

Clean Energy Financing Programs: A Decision Resource for States and Communities

Author(s)

U.S. Environmental Protection Agency

Publication Date

2011

Organizations or Programs

Austin Energy,

Bridgeport Housing Authority Energy Efficiency,

City of Pendleton,

OR,

Enhabit,

ClimateSmart Initiative,

Colorado ENERGY STAR Homes,

Connecticut Solar Lease,

Keystone Home Energy Loan Program (HELP),

Long Island Green Homes,

Montana Alternative Energy Revolving Loan Program,

Palm Desert Energy Independence Program,

Sonoma County Energy Independence Program,

Sustainable Connections: Energy Challenge,

Texas LoanSTAR

This U.S. Environmental Protection Agency resource is intended to help state and local governments design finance programs for their jurisdiction. It describes financing program options, key components of these programs, and factors to consider as they make decisions about getting started or updating their programs.

Overview of Marketing Methods for Local Retrofit Programs

Author(s)

Oak Ridge National Laboratory

Publication Date

2011

Organizations or Programs

Cambridge Energy Alliance,

Greater Cincinnati Energy Alliance (GCEA),

Neighborhood Energy Action Partnership,

WeatherizeDC

This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.

Marketing & Outreach Strategy Research

Author(s)

U.S. Department of Energy

Publication Date

2010

Organizations or Programs

Cambridge Energy Alliance,

Energy Impact Illinois,

Enhabit,

Energy Upgrade California

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.