Many programs found it useful to partner with a range of trusted organizations or individuals to market program offerings to their constituencies or followers. Better Buildings Neighborhood Program participants enhanced their marketing and outreach efforts by partnering with trusted local groups...
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Organizations or Programs
Better Buildings Program San Jose
Presentation describing San Jose Better Building program and tactics, including strategic partnerships, for reaching moderate income residents.
Publication Date
Organizations or Programs
City of Fort Collins Utilities
The City of Fort Collins, Colorado increased the number of homes that are energy efficient through the use of community-based social marketing. Strategies to maximize impact included identifying neighborhoods based on data analysis, simplifying the process for completing upgrades, and using trusted messengers for delivery of tailored messages on energy efficiency services.