While homeowners may be interested in the benefits of an energy upgrade, many are deterred from completing an upgrade project because of the complex and unknown process. Often, a significant portion of homeowners who receive energy assessments do not continue with the upgrades. As part of the Better...
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Following up on leads that result from your marketing and outreach efforts quickly and consistently will help your program convert them from interested parties to satisfied customers. Many programs found a sizable drop-off in action if they or their contractors were not able to follow up within a...
Publication Date
Organizations or Programs
Denver Energy Challenge
This webcast served as a roundtable for communities to describe successful partnerships between local governments and utilities that enabled the local governments to implement new clean energy programs or enhance existing ones.
Publication Date
Organizations or Programs
Consumers Energy Smart Energy Challenge,
Focus on Energy
This summary from a Better Buildings Residential Network peer exchange call focused on key challenges and opportunities to deploy interactive engagement strategies including customer segmentation, loyalty and reward programs, and gamification. It features speakers from Fiveworx, ICF International, and Cool Choices.
Publication Date
Organizations or Programs
Denver Energy Challenge,
Energy Impact Illinois
This summary from a Better Buildings Residential Network peer exchange call focused on using social media for long-term branding and marketing.
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Organizations or Programs
EnergySmart,
Denver Energy Challenge
This peer exchange call summary focused on tracking and using data to support revenue streams.
Publication Date
Organizations or Programs
Denver Energy Challenge
This case study discusses Denver Energy Challenge's adjustment from focusing on door-to-door outreach to an energy advisor model that allowed customers to receive one on one support throughout the home energy upgrade process.