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Make upgrade benefits visible by showcasing completed projects and actual results

Unlike remodeling projects, home energy upgrade benefits are generally not immediately visible to the casual observer. Strategies that demonstrate tangible benefits from upgrades can help increase understanding and motivation with potential customers. To help energy efficiency become real, some...

Loan Performance Data and Communication

Author(s)

U.S. Department of Energy

Publication Date

2013

Organizations or Programs

Efficiency Maine,

Indianapolis Better Buildings Program,

Enhabit

This summary from a Better Buildings Residential Network peer exchange call focused on gathering and communicating loan performance data.

Focus Series: Energy Impact Illinois Learns That Parties Sell Upgrades

Author(s)

U.S. Department of Energy

Publication Date

2013

Organizations or Programs

Energy Impact Illinois

This case study discusses Energy Impact Illinois' marketing evolution from a broad outreach campaign to a Òhouse partyÓ approach that brought Chicago homeowners, neighbors, and friends together to learn about energy efficiency opportunities, while increasing demand for home energy assessments and upgrades.