Many programs found that market research can help identify, segment, and characterize audiences to understand how to prioritize them. A comprehensive evaluation of over 140 programs across the United States found that programs had greater success when they identified specific target populations...
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Publication Date
Organizations or Programs
Fuel Fund of Maryland,
Chicago Neighborhood Energy Challenge
This summary from a Better Buildings Residential Network peer exchange call focused on marketing techniques for lower income and other underrepresented populations.
Publication Date
Organizations or Programs
Indianapolis Better Buildings Program,
RePower Kitsap,
RePower Bainbridge,
RePower Bremerton
This peer exchange call summary focused on what energy efficiency programs are doing to target low- and moderate-income households.