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Conduct one-on-one outreach where people gather and help them take action right away

Programs that conducted one-on-one outreach found that community events provided good opportunities for the program and its partners to connect and build credibility with potential customers. Particularly successful events were ones that attracted the program’s target audience and aligned with their...

Reactions to the Residential Retrofit Roundtable Recommendations

Author(s)

Richard Faesy and Chris Kramer, Energy Futures Group (Prepared for the Energy Foundation)

Publication Date

2013

Organizations or Programs

Enhabit,

Michigan Saves,

BetterBuildings for Michigan,

Local Energy Alliance Program (LEAP),

NeighborWorks H.E.A.T. Squad,

Energy Works,

Keystone Home Energy Loan Program (HELP),

Efficiency Maine,

Greater Cincinnati Energy Alliance (GCEA)

This report explores the approaches and research needs identified in the Building Retrofit Industry and Market (BRIM) Initiative through in-depth discussion with residential energy upgrade experts including a discussion of Marketing & Outreach and the program/contractor interface.