This presentation includes examples of 16 programs' creative marketing materials. The Better Buildings Residential Network held a March Madness tournament to find the most creative residential energy efficiency messages during March Peer Exchange Calls. Sixteen marketing campaigns were featured in a bracket challenge on the calls, and participants made their picks. Residential Network member the Fuel Fund of Maryland was chosen as the winning message for its Watt Watchers campaign.
Showing results 101 - 111 of 111
The AZ Home Performance with ENERGY STAR program (AZHPwES) requires that participating contractors demonstrate a high level of building science knowledge and maintain the highest standards of technical performance and customer service as described in the contractor requirements.
This marketing plan from EnergyWorks Kansas City includes a strategic focus for the program's outreach activities, as well as three core marketing objectives Kansas City set out to meet.
A sample competitive procurement procedure to award loan loss reserve funds to a financial institution partner.
This multifamily showcase project profiles the significant energy improvements as well as annual energy savings of 20 percent and cost savings of nearly $70,000 at the 223 unit Channel Square Apartments, located in Southwest Washington, D.C. The project focused on efficiency measures such as upgrading the central plant boiler and hot water heater, exterior lighting upgrades, window and sliding door replacement, air sealing and insulation of exterior walls and ceilings.
Ivy Knoll Senior Retirement Community used PACE financing to make significant building improvements of systems that were outdated or energy inefficient. Through PACE financing, Ivy Knoll management was able to select improvements that had the highest energy savings but also came with higher upfront costs for the 7-story, all-electric building.
In this video interview segment, Andy Holzhauser of Greater Cincinnati Energy Alliance discusses the importance of making early investments in infrastructure (i.e., staff and technology).
In this video interview segment, Mick Dalrymple of Energize Phoenix shares how the program used information about its audience to create a fun and appealing brand.
Descriptions of eight county-level and city-level energy efficiency programs in the Southwest.