Many successful programs found that getting media attention for their offerings and benefits helped add credibility to marketing efforts and expand their reach. By positioning "green" stories or home improvement mini-segments on local television or radio stations, they provided timely content that...
Showing results 1 - 4 of 4
Publication Date
Organizations or Programs
Consumers Energy Smart Energy Challenge,
Focus on Energy
This summary from a Better Buildings Residential Network peer exchange call focused on key challenges and opportunities to deploy interactive engagement strategies including customer segmentation, loyalty and reward programs, and gamification. It features speakers from Fiveworx, ICF International, and Cool Choices.
Publication Date
Organizations or Programs
EnergySmart,
Bend Energy Challenge,
Mass Save,
Focus on Energy,
Enhabit
This document summarizes top marketing and outreach takeaways shared by Better Buildings Residential Network members during spring 2015 Peer Exchange Calls.
Publication Date
Organizations or Programs
Local Energy Alliance Program (LEAP)
This presentation explains the pro forma spreadsheet used by Virginia's Local Energy Alliance Program to evaluate program impact.