Many successful programs found that getting media attention for their offerings and benefits helped add credibility to marketing efforts and expand their reach. By positioning "green" stories or home improvement mini-segments on local television or radio stations, they provided timely content that...
Showing results 1 - 5 of 5
Publication Date
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA),
Local Energy Alliance Program (LEAP),
Southeast Energy Efficiency Alliance (SEEA)
This webcast presents lessons learned in marketing, communication, and outreach, including lessons related to marketing plans.
Publication Date
Organizations or Programs
Local Energy Alliance Program (LEAP),
BetterBuildings for Michigan
This peer exchange call summary focused on how programs are devising plans for creating a contractor revenue stream and potential fee structures.
Publication Date
Organizations or Programs
EnergyWorks KC,
Austin Energy
This summary from a Better Buildings Residential Network peer exchange call focused on strategies and advantages of combining energy and water conservation services.
Publication Date
Organizations or Programs
Connecticut Neighbor to Neighbor Energy Challenge,
EnergyWorks KC
This summary from a Better Buildings Residential Network peer exchange call focused on how programs use behavior change strategies to reduce energy use.