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Conduct one-on-one outreach where people gather and help them take action right away

Programs that conducted one-on-one outreach found that community events provided good opportunities for the program and its partners to connect and build credibility with potential customers. Particularly successful events were ones that attracted the program’s target audience and aligned with their...
Tips for Success

Shared Value in Utility and Efficiency Partnerships - Vermont Energy Investment Corporation

Author(s)
Nikki Kuhn, Vermont Energy Investment Corporation
Publication Date
2012
Organizations or Programs
Energize Phoenix,
Connecticut Neighbor to Neighbor Energy Challenge,
Local Energy Alliance Program (LEAP),
Long Island Power Authority (LIPA),
Efficiency Vermont
Presentation that focuses on grantee program-utility partnership models.
Resource - Program Presentations & Reports

Building a Brand

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Energize Phoenix

In this video interview segment, Mick Dalrymple of Energize Phoenix shares how the program used information about its audience to create a fun and appealing brand.

Resource - Case Studies

Content Type

  • Resource (2)
  • Tips for Success (1)

Resource Type

Program Components

  • Market Position & Business Model (1)
  • Program Design & Customer Experience (2)
  • (-) Marketing & Outreach (3)
  • Financing (1)

Program Design Phases

  • Overview (1)
  • (-) Strategy Development (3)
  • Planning (3)
  • Implementation (4)
  • Evaluation (2)

States or Territories

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  • California (1)

Organizations or Programs

  • (-) Energize Phoenix (3)
  • NOLA WISE (3)
  • Efficiency Vermont (2)
  • Energy Upgrade California (2)
  • Local Energy Alliance Program (LEAP) (2)
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  • Long Island Power Authority (LIPA) (1)
  • Michigan Home Performance with ENERGY STAR (1)
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  • Sacramento Municipal Utility District’s Neighborhood Program (1)
  • Xcel Energy (1)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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