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Make sure there are enough customers in your target market to meet your goals and attract partners

Many programs that focused on a specific neighborhood or other small geographic areas have found it difficult to generate enough customer interest, partner interest, and upgrade activity to meet program goals. Regional or statewide approaches are often more attractive to contractors, lenders...
Tips for Success

Conduct one-on-one outreach where people gather and help them take action right away

Programs that conducted one-on-one outreach found that community events provided good opportunities for the program and its partners to connect and build credibility with potential customers. Particularly successful events were ones that attracted the program’s target audience and aligned with their...
Tips for Success

Strategies to Overcome Split Incentive Tenant / Landlord Issues

Author(s)
U.S. Department of Energy
Publication Date
2014
Organizations or Programs
Cambridge Energy Alliance

This summary from a Better Buildings Residential Network peer exchange call focused on challenges and strategies related to split incentives for tenants and landlords.

Resource - Topical Presentations

Cambridge Energy Alliance's Residential and Small Business Communications and Marketing Strategy

Author(s)
Hattaway Communications
Publication Date
2007
Organizations or Programs
Cambridge Energy Alliance
This marketing strategy includes the goals and objectives the Cambridge (Massachusetts) Energy Alliance set out to meet.
Resource - Publications

Overview of Marketing Methods for Local Retrofit Programs

Author(s)
Oak Ridge National Laboratory
Publication Date
2011
Organizations or Programs
Cambridge Energy Alliance,
Greater Cincinnati Energy Alliance (GCEA),
Neighborhood Energy Action Partnership,
WeatherizeDC
This report shares strategies for marketing local energy efficiency programs, particularly through focused messaging, leveraging partnerships, and social media.
Resource - Publications

Shared Value in Utility and Efficiency Partnerships - Vermont Energy Investment Corporation

Author(s)
Nikki Kuhn, Vermont Energy Investment Corporation
Publication Date
2012
Organizations or Programs
Energize Phoenix,
Connecticut Neighbor to Neighbor Energy Challenge,
Local Energy Alliance Program (LEAP),
Long Island Power Authority (LIPA),
Efficiency Vermont
Presentation that focuses on grantee program-utility partnership models.
Resource - Program Presentations & Reports

Marketing & Outreach Strategy Research

Author(s)
U.S. Department of Energy
Publication Date
2010
Organizations or Programs
Cambridge Energy Alliance,
Energy Impact Illinois,
Enhabit,
Energy Upgrade California

This presentation summarizes the market research that was performed by various Better Buildings Neighborhood Program partners.

Resource - Program Presentations & Reports

Building a Brand

Author(s)
U.S. Department of Energy
Publication Date
2012
Organizations or Programs
Energize Phoenix

In this video interview segment, Mick Dalrymple of Energize Phoenix shares how the program used information about its audience to create a fun and appealing brand.

Resource - Case Studies

Content Type

  • Resource (6)
  • Tips for Success (2)

Resource Type

Program Components

  • Market Position & Business Model (1)
  • Program Design & Customer Experience (3)
  • Marketing & Outreach (6)
  • Financing (1)

Program Design Phases

  • Overview (2)
  • (-) Strategy Development (8)
  • Planning (10)
  • Implementation (11)
  • Evaluation (3)

States or Territories

  • Arizona (4)
  • California (2)
  • Colorado (1)
  • Maryland (1)
  • Massachusetts (2)
  • New Hampshire (1)
  • Washington (1)

Organizations or Programs

  • Enhabit (43)
  • Austin Energy (28)
  • Energy Upgrade California (23)
  • New York State Energy Research and Development Authority (NYSERDA) (22)
  • Michigan Saves (19)
  • Efficiency Maine (18)
  • RePower Bainbridge (18)
  • Local Energy Alliance Program (LEAP) (16)
  • Greater Cincinnati Energy Alliance (GCEA) (15)
  • RePower Bremerton (14)
  • RePower Kitsap (14)
  • Efficiency Vermont (13)
  • EnergyWorks (13)
  • Community Power Works (12)
  • Connecticut Neighbor to Neighbor Energy Challenge (12)
  • Elevate Energy (12)
  • EnergySmart Colorado (12)
  • Energy Impact Illinois (11)
  • Keystone Home Energy Loan Program (HELP) (10)
  • NeighborWorks H.E.A.T. Squad (10)
  • EnergySmart (9)
  • Focus on Energy (7)
  • BetterBuildings for Michigan (6)
  • Denver Energy Challenge (6)
  • Long Island Green Homes (6)
  • NeighborWorks of Western Vermont (6)
  • Texas LoanSTAR (6)
  • Be SMART (5)
  • BetterBuildings for Greensboro (5)
  • Energy Outreach Colorado (5)
  • Energy Trust of Oregon (5)
  • Mass Save (5)
  • Milwaukee Energy Efficiency (Me2) (5)
  • Sacramento Municipal Utility District (SMUD) (5)
  • ShopSmart with JEA (5)
  • Arizona Public Service (APS) (4)
  • (-) Cambridge Energy Alliance (4)
  • (-) Energize Phoenix (4)
  • Kansas How$mart (4)
  • NOLA WISE (4)
  • Southeast Energy Efficiency Alliance (SEEA) (4)
  • Build It Green (3)
  • CharlestonWISE (3)
  • Community Energy Challenge (3)
  • EnergyWorks KC (3)
  • Green Works Orlando (3)
  • Home Energy Affordability Loan (HEAL) (3)
  • Public Service of New Hampshire (3)
  • Solar and Energy Loan Fund (SELF) (3)
  • SustainableWorks (3)
Residential Program Guide is a resource of the U.S. Department of Energy's Building Technologies Office.
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