Many programs that focused on a specific neighborhood or other small geographic areas have found it difficult to generate enough customer interest, partner interest, and upgrade activity to meet program goals. Regional or statewide approaches are often more attractive to contractors, lenders...
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Organizations or Programs
EnergyWorks Kansas City
This table identifies several challenges and the strategies and tactics that can be used to overcome them.
Publication Date
Organizations or Programs
EnergyWorks Kansas City
This marketing plan from EnergyWorks Kansas City includes a strategic focus for the program's outreach activities, as well as three core marketing objectives Kansas City set out to meet.