Many successful programs found that getting media attention for their offerings and benefits helped add credibility to marketing efforts and expand their reach. By positioning "green" stories or home improvement mini-segments on local television or radio stations, they provided timely content that...
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Publication Date
Organizations or Programs
Energy Smart New Orleans,
Southwestern Electric Power Company (SWEPCO)
This presentation covers what is Home Performance with ENERGY STAR (HPwES), HPwES sponsorship and benefits, and the importance of the ENERGY STAR brand. It also features two HPwES program design examples: Energy Smart New Orleans and AEP SWEPCO.
Publication Date
Organizations or Programs
Greater Cincinnati Energy Alliance (GCEA)
This peer exchange call summary focused on the challenges and effective combinations of quality assurance strategies.