Many successful programs found that getting media attention for their offerings and benefits helped add credibility to marketing efforts and expand their reach. By positioning "green" stories or home improvement mini-segments on local television or radio stations, they provided timely content that...
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Publication Date
Organizations or Programs
Clean Energy Durham,
Austin Energy
This summary from a Better Buildings Residential Network peer exchange call focused on ways to reach out to landlords.
Publication Date
Organizations or Programs
Clean Energy Durham,
Warren County Energy Savings Program
This presentation discusses how Clean Energy Durham focuses on getting neighbors to talk to neighbors about energy efficiency to drive demand.