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This summary from a Better Buildings Residential Network peer exchange call focused on using social media for long-term branding and marketing.
This paper describes a wide variety of behavior change insights potentially applicable to the energy efficiency program context, provides examples of efficiency programs that have applied these insights, and explores some untapped opportunities to achieve energy savings through behavior change.
This guide provides an assessment of various approaches to Marketing & Outreach for home energy efficiency improvements.
This case study discusses Denver Energy Challenge's adjustment from focusing on door-to-door outreach to an energy advisor model that allowed customers to receive one on one support throughout the home energy upgrade process.