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EnergySmart Colorado
This presentation provides a list of resources and tips for running a social media campaign.
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This presentation provides a list of resources and tips for running a social media campaign.
Overview of lessons learned from EnergySmart Colorado's energy advisor model.
The City of Fort Collins, Colorado increased the number of homes that are energy efficient through the use of community-based social marketing. Strategies to maximize impact included identifying neighborhoods based on data analysis, simplifying the process for completing upgrades, and using trusted messengers for delivery of tailored messages on energy efficiency services.